There is no business to be done on a dead planet
(Via: Way Upstream)
Felt Soul Media has produced another gem. Check out this 3 minute profile on 1% For the Planet, an alliance of businesses that donate at least 1% of their annual revenues to environmental organizations worldwide. Founded by Yvon Chouinard and Craig Matthews, 1% has grown to over 1000 members since it's launch in 2002 and has donated nearly $42 million to approved environmental non-profits. This particular film highlights the Three Dollar Bridge (Madison River) project that was made possible by 1% funds. The two founding members tell the story.