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June 04, 2008

Inspiring Solutions to the Environmental Crisis


The Wall St Journal posted an interview yesterday in their Forward Thinking section with Patagonia owner and founder Yvon Chouinard.

As companies from Apple to Wal-Mart strive to make their operations greener, they’re studying Patagonia’s success and turning to Mr. Chouinard for advice. When they do, they learn why he says, “Every time we’ve made a decision that’s right for the planet, it’s turned out to make us more profit.”



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